ideas for small business

ideas for small business

U.S. launch climate proposals: Los Angeles adopted LED lights

Wednesday, August 20, 2014 | 3:26 am

In five years, the Los Angeles City of Los Angeles street will present 140,000 street lights replaced with LED lights, which not only improved the quality of Los Angeles and reduced power consumption for lighting, but also in the transformation process will help the City to save money.

Although the life of a typical street is 4-6 years, but the LED lights last longer, it is estimated can continue 10-12 years. The new, white LED lights are more durable than other streetlights possessed anti damaging. This will not only reduce the frequency and cost of maintenance of street lights, but the city will also save a lot of labor and raw material costs. Although the life of a typical street is 4-6 years, but the LED lights last longer, it is estimated can continue 10-12 years. The new, white LED lights are more durable than other streetlights possessed anti damaging. This will not only reduce the frequency and cost of maintenance of street lights, but the city will also save a lot of labor and raw material costs.

The improvement of the street life also means that the lights can provide more reliable urban streets and sidewalks lighting. In addition, Los Angeles is committed to using LED lights – the night sky and artificial lighting to alleviate the sky glow.

Once the renovation project be completed, the Los Angeles power consumption for street lighting will save minimum 40% , annual reduction of carbon dioxide emissions by around 40,500 tons, which is equivalent to an annual reduction in road vehicles 6700. Once the renovation project be completed, the Los Angeles power consumption for street lighting will save minimum 40% , annual reduction of carbon dioxide emissions by around 40,500 tons, which is equivalent to an annual reduction in road vehicles 6700.

In the next 7 years, the city will save $ 48,000,000 total funding, and reduce the 197,000 tons of carbon dioxide emissions. After 7 years of loan repayment, because of the implementation of such a lighting (led lights china) renovation project, which will make Los Angeles continue to save money 10 million U.S. dollars each year. In addition, the loan will not adversely affect the city, as the loan payments will be all covered by the current savings from energy and maintenance costs .

The renovation project also includes a LED (led fixtures) replacement of the 140,000 city street’s installing remote control device. When the lamp fails, the device will report directly to the street bureau, and immediatly repair, so that staff can optimize their service. From: led bulb light

About the Author

Rihey co.,Ltd- http://www.goodscool.com -China wholesale electronics

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How Does Companies House Work?

Monday, August 18, 2014 | 11:06 pm

Companies House is a government institution that deals with all the documentation and registrations under the Companies Acts of 1985 to 2006. It is situated in the United Kingdom. The system of registering companies started since 1844 in the UK. The various acts that govern the registration of companies include the Companies Act 1985, the Companies Act 1989 and the Companies Act 2006.

All companies in England, Wales and Scotland are registered under Companies House. The Registrar of Companies for England and Wales is Gareth Jones. The companies that are registered in Scotland, however, are governed by Scottish law. The Registrar of Companies for Scotland is Dorothy Blair.

Companies House is the first organization to have enabled electronic company formation. It has millions of companies on the register. Netbanx is a company that takes care of the Companies House website and web based activity. It helps in accepting the payments made through credit cards, online banking, debit cards and other online modes of payment. The new system, called companies house Information Processing System (CHIPS), launched by Companies House in the recent past, has enabled the provision of web filing services throughout the day. It also provides free information on company registration through its website, which can be accessed very easily.

With the availability of this process, it has become very easy and comfortable to register a company by using software on the internet and that too at a reasonable price.

With the advent of electronic registration, 83% of the companies today are electronically registered, with the help of online company formation service providers or agents. More than 80% of the document filing can be done online. Searches have increased from 3,726,000 to 4,676,000 from 2005 to 2006. About 10,000 sets of accounts were filed electronically in 2005-2006.The electronic registration of companies is being further popularized by online agents, who provide various services to set up your company and run it hassle free at a very low cost.

Companies House – Basic Requirements for Registration

Once you fulfill the basic conditions, Companies House registers your company. These requirements are:

  1. Preferred name of your company

  2. A valid registered postal address in the UK

  3. Name of the director or secretary of the company

  4. Share distribution structure

  5. Filling up of the mandatory documents correctly

For detailed information on company formation, visit a1companies.com. A1 Company Services Limited offers customized company formation services to individuals across the UK and across the world.

About the Author

If you want great tips on company house registration, as well as tips on how to grow it successfully, you may visit http://www.A1companies.com.

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How Can You Benefit by Using a Logo Making Tool?

Sunday, August 17, 2014 | 11:29 pm

A firm’s unique identity is depicted by the logo that it dons. A good logo not only symbolizes identity for a particular organization but also depicts its image in the market. A logo can create as well as ruins the reputation of any corporation. So, it must be unique in its identity and also professional on the other side. If it is effective in doing its work then the benefits are reaped by a firm in the form of profits and on the other hand if it is unable to attract the right amount of attention then the consequences are to be borne by the particular company. There is no trouble in understanding that a pictorial graph that looks beautiful and pleasing to the eyes and triggers some interesting thoughts in the brain is able to make it easy for people to remember it without any problem. An entrepreneur can opt for wide range of hues as per the kind of industry he belongs. Here it is essential to note that colors because of their vivid element speedily stimulate brains so using the right color is important so that your firm is not misrepresented. A marketing professional tries creating the best of the designs for a logo so that the company which endorses it is able to fetch positive results. ‘First impression is the last impression’, as the saying goes is apt in terms of this. It is merely by seeing your trademark for the first time that people create an image of your company and surely if you own a company then you would not want the impression to be on the negative bent. So, if a logo will be good then customers will easily recall the organization just by seeing its logo.
Advanced logo design software are developed only to give the best outcome and it is not only you who can use it to create a nice looking pattern but even marketers use it since there are loads of ideas they get by using it. Raster and vector are the two categories in which such trademark creating programs could be divided. The latter is far more easy to use and also it does not affect the quality at all. Shadow effects are something that is liked by many, so they use them. Graphics that fare well and that too which can continue to be effective irrespective of the size or place they are used at are the right ones to go for.

About the Author

Harley Willson, an experienced author has been a writing buff for decades and accomplishes his dreams in the field of writing. He has written various articles on logo software and logo maker software.

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10 Top Uses for Excel in a Retail Store

Saturday, August 16, 2014 | 5:34 pm

If you run a retail store, you probably know on some level that your software is based on Microsoft Excel, or something very similar to it. What you might not know is just how many of your everyday activities are Excel-based — or could be.

The Basics

These are the things that you would expect Excel to be doing around your store already. Nothing jaw-dropping, but the solid basic functionality of the spreadsheet program is worth mentioning.

Accounting–It’s almost a given that your basic accounting program utilizes Excel to track, manipulate, and examine numbers. It’s simply the best tool for the job, given it’s ability to perform calculations, display graphs, and compile information form a wide variety of sources.

Point of Sale–Many POS systems around the world use an Excel-based program — essentially a ‘mask’ that goes over an Excel spreadsheet — to generate everything from accurate sales tax calculations to printable receipts.

Inventory–Excel is also perfect for tracking the inventory of all of your store’s items. With Excel’s ability to send an automated Email any time a particular item gets low, it’s easy to ensure that you have adequate stocks of all items at all times.

Invoicing–With a little templating, Excel can produce very professional invoices for your various secondary services like carpet cleaning and other maintenance.

Scheduling–Excel’s graph-making capacity makes it easy to put in employee’s hours and get an immediate visual representation that will show any gaps or overages in your coverage.

More Interesting Purposes

Here are some things Excel could be doing for you that it’s probably not already involved in — but if you think a little outside the box, you’ll see how they could improve your business.

Customer Tracking–If your business is small, or the kind that brings frequent repeat visits, it might be worth your while to set up a customer tracking system that gives your employees the ability to take notes about your customers — the more they feel like you know them, the stronger the loyalty they’ll feel!

Employee Performance–Whether you track it by the tips they bring in, by how well they meet the goals of specific promotional drives (see below), or simply by how much money you bring in while they’re working, Excel gives you the power to recognize which employees are the most valuable to your business.

Promotional Tracking–Speaking of promotional drives, Excel can easily be set up to track specific goals and how close your employees — as individuals, groups, or as a whole — have gotten to meeting those goals.

Projections–Excel’s ability to extrapolate on data and project likely future numbers can help you to plan for special events or just regular seasonal changes. Given more and more details, Excel’s ability to create accurate projects gets better and better.

Sales–Creating sales — discounting your merchandise — is always a risky business. It can bring in enough extra customers to net you an overall profit, or it might just drain away what profits you are making. Excel’s ability to craft and test scenarios can show you exactly what you need to do to make a sale successful — or when to pull the plug if it’s not working.

Excel has such a wide range of capacities, from the mundane mathematical functions to beautiful templates to advanced extrapolations and scenario-testing software, that it’s ability to assist in almost every aspect of retail sales is unparalleled. If you’re not using Excel in your retail store, perhaps you should look into what it can do for you.

About the Author

Jen Morrison is a writer for LastMinuteTraining.ca. Canada’s largest online marketplace for training. They provide access to Excel training in Toronto and in most other major centers across Canada.

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Maximizing the returns from the investment property

Friday, August 15, 2014 | 11:49 pm

The avid investor is bound to have a look at the investment property as one of the many investment options he might be having. The investors who also want to be in the possession of and hold the title for some property for themselves or for their children would prefer this medium of investment. From a purely investment perspective, the investment in this avenue is sought after ascertaining that the returns of investment in this medium. It is only when the returns are better here than in the other mediums that this option is exercised. There are ways in which you can ensure that the returns can be maximized:

1. Location: The current location of the place shall be looked into. Is the location capable of justifying your investment decision and meet your requirements of the future. Note the different geographical entities which might be present nearby. Also, note shall also be taken of the man-made facilities or infrastructure which can make the place worthy or living or working.
2. Extent of development now and in future: Normally, the areas under development or likely to be developed in future are considered to be better than the already developed ones. The appreciation of the rates in the newly developing areas is likely to be more than the already developed ones. It is important to figure out what kind of plans do the government has for the development of that place and whether these plans have been approved by it or not. The larger the scale of development planned for the area, the better is it going to be and higher will be the returns that can be gained from it.
3. Careful selection of the property mix: You might have made one investment property decision for a particular area and this can give you good returns but this is not the end of the investment. You might have to reinvest the gains from one property investment into the next investment. Here is the catch. If you decide to invest the money at the same place, you may not be getting the gains since the rates at which you would be getting the property would be the same as the one at which you have sold the same. So, in order to realize the gains, what would be the next destination that you would be looking forward to? This needs to be sorted out well in advance. The investment property is a long term investment and a very careful assessment of the timing and spread of investment shall be done so as to reap the best gains.

To understand the spread of different investment property avenues, people make use of the property consultants who specialize in meeting the investment needs of the people. These can guide you on the different property rates of different locations, tell the nature of development to come up in those areas and devise the investment road map based on your needs.

About the Author

NextHotSpot is a investment property services company helping Australian investors research and buy the best investment properties.

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How to Make Great Money Cleaning Windows

Friday, August 15, 2014 | 4:12 am

At the time of this writing, the United State’s economy is on a losing streak comparable to the Cleveland Cavalier’s unfortunate 2010-2011 season. If you are reading this from your iphone as your are standing in a soup line, this article is particularly significant.

If you’ve been looking for months for a job with no success, you may have come to the simple revelation: “there are no jobs out there!” Congratulations, you have finally faced reality unafraid and with a rare degree of acceptance.

At this very second, you may be on your way to your next epiphany: “I need to create my own job!” As they say in Australia “Good on ya, mate!” Fortunately for you, I am going to explain how you can crawl your way out of your doom spiral and upwards into more lofty spheres of economic prosperity.

What we have come to realize in recent years is that the United States and the rest of the industrialized Western world is in a “postindustrial” economic mode. Which means that there are no jobs making anything, only jobs manipulating information and serving people. The good news for window cleaners, house painters, hair stylists and so forth, is that they can outsource your job.

What you need to grasp in this economy is that the middle class no longer has a shred of disposable income (okay an exaggeration but close to the truth). What you need to do to survive this economic miasma is to figure out how to service the wealthy. A whole industry is devoted to this concept, by the way.

That’s where window cleaning comes in. Window cleaning is a luxury not a commodity and is primarily consumed by the wealthier segment of the population. A lot of people are shocked when I tell them that I just did a $900 window cleaning job that day. They find it amazing that a person will a seemingly exorbitant amount of money on something that they deem unnecessary.

“But how do I procure these high-end accounts?” you may ask. The answer is that you need to create a high-end service, market this to high-end clients, and charge high-end prices. You need all three of these components to be successful.

First of all, you need to learn how to clean windows really well. It should only take you 3 months to learn to clean windows adequately; another 3 months to get fairly skilled, and a final 3 months to be considered a skilled window cleaner. However, you can always hire a highly skilled window cleaner to help you on these jobs. In fact, you can pay them $15-$20 an hour to do most of the work for you as you learn from him/her. I have paid much more skilled people than myself to help me; I ended up learning a lot and we made a lot of money at the same time. I consider it to be a paid internship!

Next you will need to market to the wealthy. You will need an excellent website and some really good looking printed material (brochures, postcards, and door-hangers). Your website and your elevator pitch are your main selling tools. Your printed material should serve as an inducement to call you or visit your website where the real selling happens.

Placing your door hangers on the right doorknobs, and mailing your brochures and postcards to the right addresses is important. You need to learn to identify the wealthy neighborhoods in your area. Don’t confuse McMansions with the truly wealthy houses. A common mistake is to target large McMansion-like tract houses. These cul-de-sac developments are where the cash-strapped striving middle class seem to congregate.

The truly wealthy upper-middle and upper class usually live in tucked away places along the waterfront. They often have long driveways with wrought iron gates on them. You often cannot see their houses from the road and may consequently overlook them. But that is where the window cleaning gold lies. As the famous saying goes: “there’s window gold in them thar hills!”

Use Zillow and other websites along with Google Earth to help you locate these houses. What I do, is drive around the waterfront areas and write down all the addresses in a notebook. If I see a long driveway with an electronic security gate, It doesn’t matter if I cannot see the house, I know that it is most likely a wealthy person’s home if it is in the right area. By the way, I will mail a gated residence a brochure – I will not climb their fence and get attacked by Dobermans trying to place a door hanger.

Be persistent, do excellent work and target only the higher income people and you will most likely earn a decent living. As funny as it may seem to some, you can strike it rich cleaning windows. Good luck.

About the Author

Jesse Green is a professional window cleaner in Kitsap County Washington. Visit his website Bainbridge Island Window Cleaning for more information.

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SEO Techniques to Make Your Website Visible

Thursday, August 14, 2014 | 1:31 pm

For a website, nothing is more important than getting popular on the web. Considering the fact that over 65% of online users use search engines to find websites of their interest, it is the biggest challenge for sites to get noticed by the search engine spiders.

Search Engine Optimization (SEO) is the set of techniques that help a website achieve high search engine results position. SEO techniques are of importance because:

* Getting indexed on the 10th page of search engine results won’t generate enough traffic

* It is important to exist and stay ahead amidst competition

* Search Engine Optimization improves the overall structure of the website.

If the above mentioned reasons are enough to get you interested in SEO techniques, go on to read the following:

Utilizing the Importance of Content
Earlier, people would choose books, magazines and newspapers that provided useful information. With the advent of the internet, people started using online portals to extract information. What has not changed is the essence of quality content. Hence, the popular quote ‘content is king’.

Before even thinking of buying a product or service, most online users prefer to learn about them. Websites that rightly utilize the power of content are considered to be useful by search engines, and hence get featured in top results.

So, what are the ways to unleash the potential of informative content?

* Write keyword based articles and distribute them to article directories.

* Be social in approach by maintaining blogs and posting interesting topics.

* Prepare interesting website and product descriptions.

* Understand the general queries from the user’s perspective and try to answer them.

Two things are very important to make your content work. First, you must provide unique and quality content to the online users. Hire experienced and creative content writers and ask them to weave impressive and informative content. Second, it is important to update the content regularly to maintain the interest of regular readers.

Keywords are the Keys to Success

Keywords and phrases are the query strings that a searcher feeds into search engines in order to get results based on these strings. Keywords must thus be integrated into the website’s content and other components in all possible manners.

There are two things required to use keywords in SEO techniques. First, a careful selection of targeted keywords should be made. Second, the selected keywords must be embedded in the website in the right density. Here, you need to draw the line between keyword usage and spamming.

Keyword locators can help you find the most popular and relevant keywords for your niche. Here are some tips to embed your keywords:

* Use them in the website URL.

* Embed keywords in title tags and meta description tags.

* Insert them in image tags, image descriptions, video descriptions,
video names and other objects.

* Use them in regularly updated website content.

The idea behind all these techniques is to make the website search engine friendly, as search engine spiders always look for keywords relevant to different search queries.

Build Website Links

A website gains popularity by having its links distributed all over cyberspace. Here are some tips for this:

* Submit your website links to genuine website and business directories and yellow pages.

* Write original articles, embed website links in them and distribute them.

* Use website links in your signatures while participating in forum discussions, discussion boards and social websites.

* Most importantly, maintain a blog that links to your main website. You will have to concentrate on good content and constant updates for your blog.

A good idea is to integrate various SEO techniques while constructing the website. Moreover, all SEO techniques described above require no payment; rather, are a part of the organic SEO, where you merely have to follow simple procedures to obtain long-lasting and good web traffic.

About the Author

Abe Malik
Information Products for Targeted Business Marketing
http://www.UnitedOnlineMarketing.com

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Steps to Starting a Small Business

Thursday, August 14, 2014 | 7:42 am

When most of us think about starting a small business, we think it is a fairly straightforward process. We believe that we go from idea to business in a blur of activity, and that we suddenly wake up owning our own company. That is not strictly true however, and no matter what type of business you plan to start, there are several steps to starting a small business that you should bear in mind.

The very first step, for most, is the idea. Whether your small business will be a completely new and innovative venture, or a franchise, you still have to have the idea to start it before anything else can happen.

Next, usually, there is a period of weighing the pros and cons. This is a critical step, as it allows you to decide whether you are truly passionate about your business, and if you are, gives you the reason to carry on with what is sometimes an arduous process.

The next step in starting a small business is to learn. Even if you know the business you are starting intimately as an employee, there is still a lot to learn about running a business, and it is usually a good idea to get some sort of training.

Next, as you are working through the steps to starting a small business, you will have to craft a business plan. This need not be a complicated or difficult to create document, but it helps you to collect your thoughts, and get them all on paper, so that you have a clear plan to get from where you are now, to where you want to be. It also helps you to figure out how much money you will need to start your business, and during the first months of your start up phase, when you are unlikely to be earning a large amount.

This brings us to the next of the steps in starting a small business – finding funding. Unless you have the money to invest in your business yourself, you will have to find financing somewhere, whether it is a bank loan or an angel investor who funds your start up.

There are several other things you will have to do before you can open your small business’s doors. You will need to legally register the business, if you need to. You will need bank accounts and other administrative registrations and facilities. You will need to find premises if you need them, and secure deals with your suppliers. You will also need to register for tax, and if you are going to need to have specific permits, you will need to apply for them. Then there are things like interviewing and hiring staff, if you will need them, buying furniture and equipment, setting up your company website and developing marketing materials.

All in all, when you consider the steps to starting a small business, you will probably find that you are as busy during the pre start up phase as you would be once your company is running, and this is a good thing! It helps you to get a feel for your business, and builds the excitement you are undoubtedly feeling at the prospect of being your own boss! It also helps to ensure that you are really ready for business – this can be a somewhat thankless phase of your business, and if you are willing to put the effort into your company now, you are far more likely to have the staying power you will need during the gruelling first months of your business!

It is clear, when you look at the steps to starting a small business in this context, that there is a lot that happens between your big idea, and the day that your doors first open for business!

The good news is that this process is one of the most valuable assets to a small business owner. Working through the process steps to starting a small business gives you the time and the hands on experience, to switch from an employee mindset to that of a business owner.

Writing down your plans, and indeed, working through the red tape and other hurdles that often face the small business owner also allows you to clarify what it means to be a business owner in your mind, and to realise that while business is rewarding, it’s often not as simple as you’d like to think.

Some of the most successful businesses I know of did not happen overnight. Their owners took time and energy to make sure that when they did open their doors, they had a clear plan to succeed, and the tools, capital and systems they needed to get to that point of success.

So if you are ready to take the leap, and go from employee to business owner, remember that the steps to starting a small business are not something that should frustrate you, or cause you to ‘throw in the towel.’ Think of them as a challenge – they will test your resolve, but they will also ensure that you are ready to hit the ground running when you do open your doors for the first time. Do not cut corners. Address everything that needs to be addressed now, before you’re so busy running your business that you don’t have the time and energy, and give yourself the very best chance of success!

About the Author

Andrew McCombe is the owner of Activate Your Business where they teach new and existing business owners to Start, Grow and / or Automate their business(es) with EASE, so they can live a life of EASE. For more information and to get a free copy of the 10 EASY Steps to Your Perfect Business EBook, visit http://www.activateyourbusiness.com.au

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Attract New Clients With Dynamic Ezines

Thursday, August 14, 2014 | 2:55 am

How to create dynamic ezines that attract new clients, build customer relationships and increase sales.

When you first go into business you might think that the majority of your time will be spent doing work for clients. However you will quickly realize what you will really spend MOST of your time doing….

That’s right…marketing yourself.

You need to GET new clients!

I doesn’t take long to work out that marketing is more important than mastery.

Spending time at networking events, one-on-one meetings and lunches are all great ways to get the word out about your business. Most of the time people are happy to hear about your services, but may not want you at that time. To have this one-to-one style of marketing is exhausting.

Have you ever experienced that?

It can get very frustrating. Bills need paying – you need clients and you need them fast.

If you’ve not heard it before, one of the rules of marketing is 7-10 rule. This means that a prospect has to see or hear your message 7 to 10 times before they’ll even take action. But too often, people will give up on delivering their message long before then.

So the fortune is in the follow-up!

So what is the best way to follow up that makes great use of your time?

I bet you know that even if you speak to folks in person and get their email addresses, you can’t just sell them on your services every week. They’d soon get ticked off, and you wouldn’t make any new clients that way.

You don’t want to be seen as a pest! You want to be seen as a resource and someone who gives them value.

A regular ezine does just the job! (Call it e-newsletter, etip, email newsletter – they are all the same.)

It contains your message. Sharing your tips with the world. And, then you will see…business starting to come in! Little by little, bit by bit, your word gets spread and people start to contact you for your knowledge and expertise. I know you can see the immense value in that.

Your ezine is often an under rated source of new clients. It MUST form part of your small business marketing plan. Here are some top success tips on how your ezine can boost business:

Use a good email service: many people start out by sending their ezine via their regular email such as Outlook. The problems with this are that you have a high likelihood of being registered as spam. You will get an incredible number of bounce backs which means your message is not getting to your market.

I love using a simple but effective system such as AWeber. It is inexpensive (around $19/month) and you can get a trial period. You can either create your own template using your branding (I got my web designer to do mine) or use one of the one’s already available within Aweber. Once you have uploaded your content, you can select who receives your ezine, and pre-schedule it for a certain day and time. I love it!

I don’t’ use it myself, but hear good things too about Mailchimp. This is a no cost service, with some limitations. I could be an ideal service if you are just starting out.

Track and Measure! It’s important to know what is working and what’s not. By using an email service, you can track all sorts of statistics. Ones that I like to check regularly are: how many people open your email and what your ‘click through’ rate is. Industry standards say that an open rate of 30% or above is good, and a click through rate of 3-5% is average. Can see why when I get an open rate of 100% I’m very happy? When you analyze what people are reading and interested in, this allows you to fine tune your marketing strategies so you can attract more clients.

Be seen as a valuable resource: What I hear people say when I tell them to start their own ezine is “Everybody already gets so many emails; I don’t want to add another one to their inbox.” This is a fair comment. However, it is important to remember that you have your prospects email address in the first place because they have an interest in what you offer. You are right – we don’t want to be seen as a pest. So, you MUST provide valuable information and resources in your ezine in order to keep people on your list.

To effectively do this, hang out where your prospects are. What are they saying is frustrating them? What are their main concerns? What are they currently talking about? It’s easy to get answers to these now that we can connect to Facebook and other social media. Blogs and forums are also a great place to hear what your prospects are saying. Then, all you have to do is write your feature article about these very issues, and hey presto! You are a welcome guest with valuable information on helping your prospect solve their problem.

An effective way to promote your services or products: Instead of simply saying how great you are, an ezine lets you SHOW how great you are by sharing your expertise with your prospects. You’re giving people a TASTE of you, and educating them on why they NEED your product or services.

You can easily share the experiences of other clients that have used your products or services. This provides incredibly powerful social proof to the benefits of working with you. It also allows you to get your message in front of your audience many times in a ‘soft’ way for those that need to see it the 7-10 times before taking action. By showcasing your knowledge and skills, you will attract more clients, as well as media and other opportunities.

Be regular and consistent: Many people ask “What is the best day or time to send out my ezine?”. My answer to them is “When you can guarantee you will be consistent.”

Consistency is the key to business success and a good marketing plan. If you have a prospect that joins your list and then does not hear anything from you for 6 weeks, then they get 3 emails in that one week. Then nothing again for about 5 weeks. They are not going to be very interested in what you do say by then and will very quickly hit the DELETE button. You want to be sending something to your prospects at least once every week. This habit will keep you ‘top of mind’ for your prospects when they do decide they are ready to work with you. An ezine is an effortless way to build your list and to STAY IN TOUCH with your clients and prospects regularly.

Build your list: If you write a valuable ezine, your readers will pass it on to friends and colleagues all over the world. It becomes an ideal way to capture the email addresses of new visitors to your web that can soon become new clients.

Your Action Plan:

Decide which email service you are going to use. Look at all your statistics this week and then track them to help you decide how you need to change your message or focus.

Visit blogs, forums, social media, digg.com etc regularly and LISTEN to what your prospects are saying. Use this as the base for your article content.

Decide what day of the week and time you send your ezine. Schedule this into your calendar and work every week to meet this commitment.

About the Author

Fay McLean, The Aussie Business Coach, is founder of the Client Building Blueprint. A proven step-by-step system to magnetically attract more clients, make more money as a service based professional, while having more time off to enjoy it all. I would like to invite you to claim your F.R.E.E. audio & transcript “7 Steps to Attract More Clients, Make More Money Quickly and Consistently” when you visit http://www.TheAussieBusinessCoach.com

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How to Optimize Your Translucent Business Cards

Wednesday, August 13, 2014 | 8:53 pm

Translucent business cards offer a fresh, unique look and feel, especially when customized with your own artwork. Unlike more standard cards like silk business cards or glossy business cards, these are thin, frosted plastic business cards that can definitely help differentiate you and your company. However, because these are unique by their very nature, there are a few considerations and best practices to keep in mind as you create your artwork files.

Treatment of White in Your Design Files

First and foremost, when it comes to full color artwork, translucent plastic business cards can accommodate all colors of the CMYK spectrum, with one exception – white. In general, there is no 100% white (C=0%, M=0%, Y=0%, K=0%) ink printed on translucent frosted business cards. Of course, you must verify this with your specific printing company; however this is the case with the vast majority of printers that handle translucent business cards.

Thus, any part of your artwork that is 100% white will not receive any ink and therefore will be completely translucent. Said another way, if you want any part of your physical custom business cards to be completely translucent, make sure you have 100% white in those areas within your design file.

If you do want something akin to a white background, then utilize a slightly off-white CMYK color (for example, C=2%, M=2%, Y=2%, K=0%). A color like this will look white to the naked eye.

Design Considerations

Generally, frosted plastic business cards with completely translucent backgrounds look the best. Light colored backgrounds work well too, just keep in mind that the darker the background color, the “dimmer” the translucent effect, which would seem to defeat the purpose.

Additionally, when creating your artwork, you would be well-served to remember that these cards are frosted, similar to the distorted translucency of a shower door. Therefore, extremely small fonts or intricate designs are not recommended.

Your best bet would be to make sure that all fonts and lines are at least 10pt. This will help ensure that your custom business cards will not appear overly blurry due to the frosted translucency of the cardstock.

Summary

To quickly sum it up, translucent business cards can provide an awesome “wow” effect that goes above and beyond more typical card products like glossy business cards or silk business cards. The best frosted plastic business cards have completely translucent or very light-colored backgrounds, and have designs that feature comparatively simplistic image details and larger lines and fonts.

So, there you have it. Following these tips will help ensure that your files are optimized, which in turn will enable your translucent frosted business cards to turn out perfectly every time!

About the Author

About NexCards.com

NexCards.com is a leading retailer of business cards, specializing in unique, custom cardstocks utilizing only the highest quality offset printing technology. NexCards.com features competitive pricing, professional one-on-one customer service, a 100% satisfaction guarantee, and an easy 1-2-3 online ordering process. Upload your own artwork, or design a card online using our intuitive point and click interface.

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