Pinback buttonsTuesday, June 5, 2012 | 4:51 pm
Some of the most common pieces of rock and roll memorabilia are novelty button badges. Button badges are sold at many concerts and some have grown to become collectors items. Often no larger than 1 inch in diameter, button badges can carry a significant memory for their owners.
From classic groups such as the Rolling Stones and the Grateful Dead, to more modern acts like Dave Matthews Band and Rage Against the Machine, numerous bands sell button badges as souvenirs for their fans. Oftentimes these button badges can be extremely valuable. Browse eBay or other similar websites and you will find people buying and selling old band buttons that simply cannot be found elsewhere and often in very limited amounts.
On your next trip to your local mall, stop for a minute and look around. You will almost certainly encounter at least one teenager who has festooned their clothing and backpack with a number of 1 inch button badges of their favorite bands.
Given the popularity of button badges as novelty items, a smaller local band is sure to benefit from the sale of souvenir buttons. Adding a free 1? button to the sale of a bands cd is a great marketing tool to help get the word out. Beginning bands or a small indie record label with a tight budget can easily harness the effective use and low cost marketing strategy of small 1? buttons that deliver a big bang for the buck. With a 1? button badge machine a local band can quickly produce a large number of button badges without a significant investment of time or money.
A button badge machine is extremely easy to use. The button badge machines contains two rotating dies on a press that quickly and easily produces button badges which are available in many different sizes and shapes.
To make a 1? button, it is necessary to first design the graphic, which can be done on a computer. No special paper is need to make a button badge. The custom graphic can then be printed off on a regular computer printer using regular printer paper. Then a circle cutter is used to cut the graphic to size. The graphic is then placed on top of the button shell in the first die on the button badge machine, along with the mylar laminate front to protect the image and give it a glossy appearance. The die is then rotated and the lever is pulled once. The button-back (aka collet) is then placed in the second die, which is then rotated into the press. The lever is pulled a second time and the result is a custom 1? button badge. With a little practice, the whole pressing process can take less than 5 seconds to complete.
With a 1? button badge machine a local band can quickly produce a number of custom button badges for sale to fans. These buttons are always popular with music fans and can be a good source of money for a band, as well as an effective marketing tool.
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